Setting the Bar for Game Trailers

Having just stumbled across the new trailer for Dead Island on Kotaku, I can start to understand why an impulsive movie exec might want to scoop up the film rights to a game that’s only still in development.

Follow the link and watch it full screen, if you know what’s good for you.

What bothers me is this:  Trailers for video games are never really indicative of the product they’re trying to sell.  Despite the similarities, movies and video games are seperate mediums.  A person’s ability to artfully craft a cinematic narrative doesn’t really reflect their ability to create, compile, and deliver an interesting three dimensional world for a user to interact with.

That being said, this is easily the best game trailer I’ve ever seen.  I just hope the developers haven’t inadvertantly set expectations too high by creating a video that’s too awesome.

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